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Certificate Course: Social Media Strategies in Health Care

Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.

AHA chair discusses need for innovation during Newsweek event on digital health care 

AHA Chair Tina Freese Decker, president and CEO of Corewell Health in Michigan, gave the opening remarks at Newsweek’s Digital

Leveraging AI in Health Care Marketing and Communication

 

Health Care Strategy & Market Development Week

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.

SHSMD Connections 2025

SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.

Health Care Marketing, Communications & Strategy Resources

Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

HIPAA & Privacy Compliance for Health Care Marketers

Courses
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.

Social Media Strategies in Health Care | Live Certificate Course

Dive into the hottest topics in health care social media and discuss best practices from your peers.

HIPAA & Privacy Compliance for Health Care Marketers

Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.

Community Marketing: How to Gain Mindshare and Measure Results

Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.