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Health Care Marketing, Communications & Strategy Resources

Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

SHSMD Connections Conference

SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us virtually, Nov 3-7, to advance your skills and expertise in a rapidly evolving field.
PMG Members

Voice of Nursing Leadership Archive

Magazine/Newspaper
AONL’s bi-monthly member only magazine informs members about the best practices in nursing leadership across the continuum of care. Its themed issues delve into topics vital to nurse leaders at every level, helping them understand the dynamics in public policy and care delivery shaping professional nursing practice. Members also will learn about upcoming programs and the activities of AONL’s affiliates.

AHA podcast: The Nurse Retention Turnaround at NYC Health + Hospitals

Natalia Cineas, DNP, R.N., senior vice president and chief nursing executive at NYC Health + Hospitals, reveals the steps the organization took to achieve an extraordinary turnaround in nurse retention — from launching residency and mentorship programs to creating a culture of empowerment where nurses feel heard, supported and inspired.

The Secret Sauce for Effective Nurse Leadership Development

What does it take to develop exceptional nurse leaders?

Today in Nursing Leadership Podcast

Stories connect us. They inspire us. And they offer us the opportunity to grow. Tune into Today in Nursing Leadership for a monthly conversation with nursing leadership experts.

AHRMM Podcast

The AHRMM Power Up Podcast Series, a podcast dedicated to health care supply chain professionals. Hosted by Mike Schiller and Justin Poulin, this groundbreaking series explores the latest trends, strategic insights, and innovative solutions in the health care supply chain industry.
PMG Members

The Power of Purpose-Driven Branding in the Age of Disruptive Innovation

Magazine & Journal Articles
In a world that keeps sending disruptive innovations like shock waves through the health care landscape, how can health systems better meet the demands of today's time-starved, information-overloaded consumers? Florida Hospital needed to figure it out—and quickly.
PMG Members

Uncovering Hidden Gems

Magazine & Journal Articles
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
PMG Members

Turning "Cancer Awareness" Into a "Cancer Movement"

Magazine & Journal Articles
Several years ago, Saint Francis Healthcare system launched its first "Pink Up" campaign, which was designed to increase breast cancer awareness, promote early detection, and offer free mammograms to those in need. In 2016 the health system ramped up its fundraising and outreach efforts to turn the population health cancer awareness program into a cancer movement. Read more about their keys to success in this article.