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Certificate Course: Social Media Strategies in Health Care

Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.

Social Media Toolkit: Health Care Strategy & Market Development Week

Celebrate Health Care Strategy & Market Development Week on social media!

Health Care Strategy & Market Development Week

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.

SHSMD Connections 2025

SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.

Why Digital Media is Your Secret Weapon to Bounce Back from Organic SEO Traffic Losses Due to ChatGPT and AI Overviews

Platform: Zoom (Register below and join through your confirmation email).

HIPAA & Privacy Compliance for Health Care Marketers

Courses
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.

Public Relations and Communications in Health Care Settings

The 2025 Public Relations and Communications in Health Care Settings credential course introduces the latest trends, strategies, and case studies designed to elevate your communications expertise. Featuring expert faculty, this interactive series emphasizes a use-case assignment as a cornerstone of learning, enabling you to develop an actionable plan tailored to real-world challenges in your role.

SHSMD Credential & Certificate Courses

Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.

2026 Conference Exhibiting Opportunities

In-Person Events
Exhibit at AONL 2026 and showcase your solutions to 5,000+ health system leaders. A prime event for impactful connections!