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25 Results Found
Data to Dollars: How to Use Predictive Analytics to Accelerate Marketing ROI
Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and more often – using data to bring dollars to the CFO.
Doing More with Less: Redefining Audience Targeting with AI & Predictive Analytics
Explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers who were most likely to use their health care services, connecting with the RIGHT person using the RIGHT message at the RIGHT time.
Balancing New Imperatives for a Changing Environment: Highlights from 2024 Futurescan Health Care Trends and Implications
Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's Futurescan 2024.
Beyond the Buzz: What Health Care Marketers Need to Know About AI
This webinar cuts through the hype, providing a clear-eyed view of AI's role in health care marketing, offering insights crucial for navigating this evolving landscape.
The Single Metric to Measure Health System Growth Success
HSG Patient Share of Care is your single best metric for measuring the health system’s acquisition of patient lives and retention of those patients within their network of Inpatient, Outpatient and Ambulatory care.
The Never-ending Challenge of Balancing Brand and Service Line Marketing
Hear strategies and insights for determining the right media mix when facing these factors and others.
How to Know When Your Digital Marketing Campaigns are Working: Measuring what Matters in Health Care Marketing
Join health care digital marketing expert Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing Ray Mina for an insightful dive into health care marketing analytics.
Webinar: Do You Really Need Matching Luggage? The Balance of Brand and Service Line Approaches
This webinar will focus on those situations where you might benefit from different brand and service-line messaging and creative, and why.
How to Boost Your Brand Using Audio & Video Podcasts
This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!
Reaching the Right Audiences: How Health Care Organizations Market to Consumers
Definitive Healthcare shares insights from an exclusive survey, exploring key areas of clinical and service line focus for health care providers.